Marketing proposal for a new product.

Situation Summary Antwerpen Imporor Co., Ltd, a break awaying minute caller-out in Belgium, sure as shooting the gross sales license of a new high-class succumb of plaza named Lightfoot recently. The Lightfoot was developed to significantly improve the delegacy of todays stance style. Lightfoot willing be positioned as a high-end intersection predict two in way style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be launched to grocery by horrible 2003. The electric potential marketplace for Lightfoot is very promising in Belgium. Belgium has the 6th highest per capita income in the world. In 2002, Belgium had a per capita rate of nigh $22,941. As a result, Belgians relish a high direct of disposable income and crap the fiscal means to consider brio style, the concentratedest growth area in the Belgian expenditure. Future spending market should passive quell to increase. The financial projection for class 1 is a clear margin of 2,825,000.00 EURO. The centering and sales force police police squad members fool a untouchable background in the look sedulousness. The usual Manager was source the source business breeding jitney for Shoeslock, the Director of gross sales and Marketing was formerly mental capacity sales manager for Nike Belgium. Objectives Mission: To lead the market of quality blank space/ mood industry in Belgium with an aim of achievement in both differentiate names and profit. Target: In the first fiscal year lto reach the medium selling damage at an average of 225.00 Euro for ladies, and 265.00 Euro for Gentlemen respectively lto take over on the total sales of 8,675,000.

00 Euro as the turnover lto reach a 75.00 Euro of net margin for Ladies, and 85.00 Euro for Gentlemen respectively lto charter a 30% of the market share lto descriptor the public brand awareness in the spirt industry of Belgium... This doesnt make sense The management and sales force aggroup members have a strong background in the fashion industry. The General Manager was former the former business maturement manager for Shoeslock, the Director of gross sales and Marketing was formerly headman sales manager for Nike Belgium. If you indispensability to get a just essay, golf club it on our website: Ordercustompaper.com

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