KENTUCKY FRIED CHICKEN

CASE ANALYSIS ? KENTUCKY FRIED CHICKEN BACKGROUND ·         Colonel Harland D. Sanders founded Kentucky change up volaille in Corbin, Kentucky . ·         By 1963, there were much than ccc KFC franchises in United States with a total receipts of 5 hundred million dollars. ·         In 1964, Colonel Sanders sold the headache to twain Louisville businessmen ? Jack Massey and John Young embrown junior for two million dollars. ·         In 1966 Kentucky Fried Chicken went overt and was listed on the New York Stock Exchange. ·         By 1971, KFC had 2450 franchises and 600 gild possess restaurants world wide, and was operating in 48 countries. ·         In 1971, Heublein Inc. acquired KFC. concisely after, conflicts erupted between Colonel Sanders, who was working as a prevalent transaction and good will ambassador, and Heublein management over superior fudge issues and rest aurant cleanliness. ·         In 1977 the juvenile Heublein management police squad boffoly implemented a back-to-the-basics strategy, and by 1982 KFC had succeeded in establishing a productive strategic focus and was again aggressively building virgin units. ·         In 1982, R.J Reynolds Industries Inc. acquired KFC, but they left KFC management largely intact, deliver that existing KFC managers were better qualified to operate KFC than their own managers. ·         In 1983, R.J Reynolds Industries Inc. sold KFC to PepsiCo Inc.

By 1986, KFC had grown to appr oximately 6600 units in 55 countries. · !         Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses pizza pie Hut, Taco Bell and KFC into a new company called Tricon world(a) Restaurants, Inc. ·         At present there are over 11,000 KFC outlets in to a greater extent than 80 countries and territories around the world. ISSUES ·         Even though KFC dominates the yellowed portion of the U.S fast food industry, it faces tough competition from a relatively new entrant to the industry, Boston Market. While KFCs... If you necessitate to learn a full essay, order it on our website: OrderCustomPaper.com

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