Psychological Factors influence buying behavior

Q)How do Psychological F roleplayors influence acquire behavior? A)A individuals buying choices argon further influenced by four political machinedinal mental factors: motivation, perception, learning, and beliefs and attitudes. 1)Motivation: Motivation is a call for that is sufficiently crush to engineer the person to seek satisfaction of the require. A person has umteen postulate at any given time. somewhat ar biological, arising from states of tension such as hunger, thirst or discomfort. Others are psychological, arising from the need for recognition, appreciate or belonging. Most of these demand swag not be strong enough to stir up the person to act at a given gratuity in time. A need becomes a. theme when it is aroused to a sufficient level of intensity. A actor (or drive) is a need that is sufficiently jam to direct the person to seek satisfaction. Psychologists tag developed theories of human motivation. Two of the most popular - the th eories of Sigmund Freud and Ahraham Maslow subscribe to quite different meanings for consumer analysis and marketing. Freuds theory suggests that a person does not fully understand his or her motivation. If lethal wants to purchase an expensive political machine, he/she may describe his motive as wanting a hobby or career. At a deeper level, he may be purchasing the car to impress others with his talent.

At a deeper level, he may be buying the car to feel young and independent again. Maslows theory suggests that a person tries to satisfy the most definitive need first. When that important need is sati sfied, it will stop population a motivator! and the person will then act to satisfy the next most important need. Maslows says that human needfully are arranged in a hierarchy, from the most pressure to the least pressing. Maslows hierarchy of needs given below in order of importance, are (1) physiological needs, (2) safety needs, (3) social needs, (4) observe needs and (5) self-actualization needs. 2)Perception The process by which people select,...If you want to private road a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper